Companies do a lot of good things for children - and the Kids Risk Project was the first to quantify this!
At the first Kids Risk Symposium
called Managing Children's Risks: It Takes a Commitment on March 26, 2003, Professor Thompson released "How Much Do Kids Count in Corporate Board Rooms? Results
from the First Survey of Fortune 1000 Companies" - read the Press
Release (April 14, 2003) and coverage of the meeting in the Harvard
Gazette.
This study, funded by the Annie E. Casey Foundation KIDS COUNT, explored
the commitments to children made by the largest corporations with headquarters
in the United States. Based on data obtained from 333 year 2001 Fortune 1000
companies (33%) between March 20, 2002 and March 20, 2003, the study found that:
- Approximately 33% of the companies that responded have mission statements,
vision statements, or guiding principles that specifically include a commitment
to children,
- Employment opportunities for children under the age of 18 years in the United
States exist at approximately 41% of these companies,
- These companies clearly see mentoring as a major theme, with 77% of them
encouraging their employees to mentor children under the age of 18 years,
- Approximately 60% of the companies that responded support affiliated, independent
philanthropic foundations, and approximately 55% of companies indicated that
they focus their philanthropy specifically (although not exclusively) on children,
and
- Approximately 80% of these companies indicated that they participate in
at least one activity that helps disadvantaged children.
Access the full report, which includes statements and quotes from corporations and their leaders: Thompson KM. How Much Do Kids Count in Corporate Board Rooms? Results
from the First Survey of Fortune 1000 Companies. Newton, MA: AORM, 2003 (or order a printed
copy).
Access the peer-reviewed study: Thompson KM. How Much Do Kids Count in Corporate Board Rooms? Results
from the First Survey of Fortune 1000 Companies. Medscape General Medicine.
5(1) (March 26, 2003) Available
at: http://www.medscape.com/viewarticle/451188
PDF.
Many of the surveyed companies maintain web
sites as resources:
For kids:
Center Point Energy Underground
Colgate Kids World
COUNTRY Insurance & Financial Services
Reddy kids
Cracker
Barrel Kids' corner
Del Monte Kids
Dole Super Kids
Energizer Learning
center
First Energy for kids
Fleet Kids (Bank of America)
GetNetWise
GlaxoSmithKline
Active science
The Hartford Alliance
John Deere
Safety coloring
Kellogg's
Nutrition camp
Lockheed
Martin Space day
Lowe's CodeRedRover
Marsh Supermarkets Stay
safe
McGraw-Hill Learning
network
Minnesota Power Electric universe
Mutual of
Omaha's Wild kingdom
Nestle Very Best
kids
The New York Times Learning
network
Pepsi -
Get active and stay active
PNC Financial Grow up great
Procter & Gamble - Being girl
Progress Energy
Safety
Progressive Teen
driving
Scholastic For
kids
SCANA Energetic minds
SeaWorld On-line fun
State Farm Common cents and smoke detectives
Tyson Project
A+
Verizon Enlighten me
Walt
Disney Internet safety
Wells Fargo Hands on banking
Wisconsin
Public Safety for kids
Wrigley
Gum information
For adults:
Arch Coal
Teacher awards
Cable in the classroom
Conoco-Philips
Johnson's Baby
Care
McGraw-Hill Learning
network
Procter & Gamble's Pampers Village
SeaWorld Educational resources
Verizon Literacy campus
Viacom
Nick Jr. Age-by-age activities
WellPoint
Healthy habits for healthy kids
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